Budweiser apparently did not run this commercial for very long. But I think it was a classy way to acknowledge the tragedy without being overtly commercial about it.
Edit: I believe this commercial was made explicitly for today's games. The full ad includes a reference to a 9/11 charity at the end. The myth running around Facebook is that they made it in 2001 and didn't run it more than a few times to avoid the appearance of trading on the tragedy for corporate gain.
Cynics will say they still are realizing some sort of corporate gain. Perhaps. But it is a classy tribute, and they are promoting a valid charity as well.
Edit: I believe this commercial was made explicitly for today's games. The full ad includes a reference to a 9/11 charity at the end. The myth running around Facebook is that they made it in 2001 and didn't run it more than a few times to avoid the appearance of trading on the tragedy for corporate gain.
Cynics will say they still are realizing some sort of corporate gain. Perhaps. But it is a classy tribute, and they are promoting a valid charity as well.
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